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This advert was also found in a free daily newspaper called The Metro. I saw this advert amongst the sports pages which has been cleverly placed there, knowing that the majority of readers of that section are male, they have seen a perfect opportunity to use this space to attract new customers to its Casino site. The advert is quite a masculine advert, in the fact that it used green and red, strong colours to get the man interested and then they have two major factors that makes this ad interesting and that can stick in the mind of the reader, one being the HUGE text in the middle offering a 100% sign-up bonus, the second one being the website on the bottom, the one thing that makes this whole potential gambling possible as you need to log on to join. This is great because once you visit the site you’re then not only one step closer but also drawn in by all the other offers and promotions that they are currently running. As Online casino’s are so popular at the minute I can see why this advert would generate new customers on a daily basis.